Why the first 15 Weeks of selling is the most important


Are you thinking of selling? To make the most out of your property sale you may want to consider the advice and points below. At Galley Properties we always strive to deliver great customer service and results. This is why we make the most out of the first 15 weeks of taking a property to market. The points to consider are:




Due to the way most buyers view properties online, your property is more likely to be viewed when it is fresh to market. Because a large proportion of buyers view properties in order of newest to oldest, or that many property portals offer the option to filter properties by what is fresh to market, a property which has been on the market for a long time could be languishing at the bottom of a buyers search.

At our Doncaster estate agency we know that a property positioned at the bottom of a search is less likely to be found, for this reason we will make the most of the first 15 weeks of going to market to make sure your property is viewed by the most potential buyers. We do this with our exceptional marketing. We believe we go above and beyond what most estate agents in Doncaster do by using professional photographers, graphic designers and marketing experts to make your listing stand out from the rest. We have found that this approach works and have been able to secure sale after sale in good time at the best prices for our sellers. In fact, in 2014 our average sale time was just 4.5 weeks+ compared to the average of 12.85 weeks for all other Doncaster agents (based on Zoopla statistics for postcodes DN1 – DN12 between 01.01.14 – 31.12.14).


Pool of Buyers:


On the first day your property goes to market an existing pool of buyers will be searching for properties in your area. This pool will increase and decrease over time as buyers start and end their searches. However, it is likely that the pool of buyers seeing your property ‘fresh’ will be the greatest in the very early stages of listing your property. At our estate agency in Doncaster we know the first 15 weeks of going to market is the most important to gain the maximum exposure to the greatest amount of potential buyers.

In order to make the most of the 15 week optimum window Galley Properties go to great lengths to get the marketing of your property right. When your property is marketed at its best it will generate the most interest. As an example of how we compare to other Doncaster estate agents is that we recently marketed a property which had been on with a previous agent. The property was on with the previous agent for 16 month and was so ineffectively marketed that it never had a single viewing. Once Galley Properties started marketing this property at its best we secured a sale in just 18 days. Understandably the seller was extremely pleased with the result and really noticed the difference the extra effort by Galley Properties to market the property at its best made.




The time your property has been on the market can, and often does, influence the offer price that a buyer will put forward. At our Doncaster estate agency, the trend we often seen is that if a property has been on the market for a long period of time a buyer will put forward a lower offer. If a property is fresh to market the trend tends to be that a buyer will expect to pay closer to the asking price in order to secure a sale. This is why the first 15 weeks of selling your property is best time to secure the best price. The last impression you want to give is that your property has been around for a long time and will continue to do so.

At Galley Properties we go to great lengths to price your property right from day one. We don’t hastily put together a figure in order to secure a property instruction. We take the time to research the property market in your area and base our valuation on the facts and evidence of what you should realistically expect to achieve for your property. At Galley Properties we understand that there is little point raising your expectations with an huge overestimated asking price only for us to have to reduce it at a later date, once your property has missed out on the optimum ‘exposure’ time and ‘pool of buyers’ discussed above. Likewise, we don’t want to undervalue your property in order to secure a quick sale with the minimum effort. What we do is put in a great amount of time and effort to price and market your property right in order to secure the best price in good time.


Want to find out more?


Call us today for a friendly chat. It won’t take long to:

– Find out how much your property is worth
– Learn how to secure a quick sale at the best price
– Understand the property market in your area.


For more details, call us on 01302570470
Or visit our Doncaster branch at: 244a Balby Road, Balby, Doncaster, DN4 0NE
Alternatively request a call by by using our contact form:





Find out about our 15 week sales offer:

We are so confident we can deliver the same great results for you and your property that we have a great sales offer. Find out more:





Please note: if you have instructed another Agent on a Sole Agency and/or Sole Selling Right basis, the terms and conditions of those instructions must be considered to avoid the possible liability of paying two commission fees. +The term ‘sold’ refers to a sales offer being received and accepted.